This is the response from Virgin Active when they are asked to donate the savings made through this cost cutting exercise to an environmental charity. Simple said, they say "NO its our money to keep":
Dear *****,
With regards to our previous conversation, I can confirm that we have introduced our very own designated Virgin Unite Manager who is responsible for ensuring we work towards implementing new ideas/strategies to benefit Virgin Unite. A recent innovation we have introduced is to donate all the pennies from staff's salaries (obviously with their written consent) each month towards this charity.
However the reason for the sweat towel removal is completely separate, this is to streamline our polices across the group and of course sits in line with Virgin's Green policy. Any financial gain from this decision will be reinvested into the clubs to provide our members with an overall better experience (E.g by providing new/updated equipment/more innovative classes etc...).
I hope you can understand the reasons for doing this and can back us up and help us make it a greener environment.
Any other questions please email me back and I'd gladly help.
Thanks
******
Customer Support Agent
21 North Fourth Street
Central Milton Keynes
MK9 1HL
0845 130 474
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It is a known fact that Virgin Group is trying to spin off Virgin Active gyms in an equity offering but the market is terrible and the sector (health clubs) is doing poorly. In order to get the best price for the offering, Virgin Active needs to show better financials than the rest of the industry. Basic finance sh!t. And it has been published in the FT that VA is looking to be sold from VG.
There is probably pressure from upper management to gym managers to control costs.
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